Slow fashion – Green Strategy

One integrated vision for the fashion industry

4th April 2019

Circular fashion, Compassionate fashion, Mindset, Slow fashion, sustainable fashion

The fashion industry – a reflection of global events and movements In many ways, the global fashion industry is a reflection of key events and movements in our global society at large. This is especially clear when we look at…

Today’s environmental problems require major mindshifts

26th March 2018

Environmental problems, Mindshift, Unsustainable lifestyles, Values

When you look at the world around you, what do you see? Is it an abundant world with plenty of resources to go around for everyone? A world with almost endless supplies of water, land, energy, minerals and other resources…

Harvesting the trees for our vanity

19th February 2017

Design principles, Design strategies, Sustainability principles, Sustainable consumption, Textile recycling, Ultrafashion fashion

Over the last year, “ultra-fast fashion” has become a popular term among actors working in the field of sustainable fashion. Essentially it means that fashion is designed and produced for ultra-fast consumption, ideally ending up in the compost. The most…

The problems of our ready-made society

21st December 2016

Design strategies, Ethics, Fashion on demand, Innovation, Sustainable production

What we once thought of as a socioeconomic system that would bring wealth and happiness to humanity, has today become a driver of environmental destruction, socioeconomic injustices, unforeseen financial risks, human diseases, impoverished health and increased stress. The ready-made society…

The clothes ”we don’t need”

5th August 2016

Business models, Circular fashion, sustainable fashion, Sustainable production

In an interview in The Guardian in early 2015, H&M’s CEO Karl-Johan Persson expressed that if we stop buying things that we do not need, it will lead to an economic and social catastrophe. Specifically, he stated that: ..if we…

From planned obsolescence to circular thinking

23rd June 2015

Circular fashion, Design strategies, Sustainability principles, Sustainable consumption, Sustainable production

This article was originally written for Make it last (June 23, 2015). Make it last: A century ago, the fashion industry aimed to produce quality goods that lasted a lifetime. For at least half a century now, the mainstream fashion…

Benefits of circular business models

10th April 2015

Business models, Circular fashion, Circular services

Make it last: Fashion companies are beginning to explore new business models and customer services, such as rent and repair. How do you think such services can benefit the company apart from increasing its sustainability performance? Anna Brismar: As you…

Can I follow trends and be sustainable?

27th February 2015

Circular fashion, Ethics, Lifestyle, Sustainable consumption

Make it last: Fashion can be both about following new trends and finding your own personal style. How do you think sustainability and fashion can be combined in this perspective? Anna Brismar: Fashion consumers are becoming increasingly aware of the…

All these new clothes

18th December 2014

Circular fashion, Fashion on demand, Sustainable consumption, Sustainable production

One issue that is rarely discussed is the need to reduce today’s enormous annual production volumes of new clothes, shoes and accessories by the fashion industry on the global market. This is especially true for the production of fast fashion…