Harvesting the trees for our vanity

75 kr (SEK) incl. tax


This article raises critical questions concerning the new concept of “ultra-fast fashion” in relation to forest-derived textile materials. In essence, the author calls for great caution among fashion and textile professionals in endorsing and promoting this concept before attempting to gain a more comprehensive understanding of our natural forests and their complex functioning. We need to recognize humanity’s inescapable dependency on their vital ecological services, in alignment with global sustainability principles. The author thus proposes that the concept “ultra-fast fashion” remains as it was originally intended, that is: “a thought-provoking idea” that encourages us to take a closer look at today’s fast fashion products and their (precious) material contents. The article ends with some suggestions on how the global transition towards a more sustainable and truly circular industry can be supported.

Practical information

  • Length: 5 pages
  • Published: 2017
  • Author: Dr. Anna Brismar
  • Copyright: Green Strategy Sweden

Purchase Agreement

Note: This article may NOT be republished in any form, either electronically, digitally or physically. Shorter quotations are allowed, providing that the source and reference are clearly stated. Longer quotations (of more than two paragraphs) are not permitted without prior written permission by Green Strategy. For any questions, please contact Green Strategy.