One integrated vision for the fashion industry

185 kr (SEK) incl. tax


This paper presents two illustrations that were developed by Dr. Anna Brismar in autumn 2018 (as part of a keynote presentation for a conference in Geneva, Switzerland). The first illustration, with accompanying text, gives the reader an overview of how central concepts related to sustainability within the fashion industry have developed over time (as a historical review). All concepts mirror the mainstream societal movements that were taking place at the time. The historical review starts with the so-called environmental protection movement in the 1960s and 1970s, which gave birth to the concept “Fashion with a message”… Hereafter follows other societal movements and their resulting sustainability concepts, such as “Slow fashion”. Finally, the article ends with the most recent movement and asssociated concept, “compassionate fashion”, yet with a new meaning (not exclusively vegan fashion). (For more on compassionate fashion, see the article “A new fashion era…“, which is available for sale on this website.) The second illustration can be partly seen in the featured image for this article. This illustration presents how we can combine and integrate the three essential concepts of conscious, circular and compassionate fashion into one integrated whole, as a new vision and agenda for the global fashion industry.

Practical information

  • Length: 3 pages
  • Published: 2019
  • Author: Dr. Anna Brismar
  • Copyright: Green Strategy Sweden

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Note: This article may NOT be republished in any form, either electronically, digitally or physically. Shorter quotations are allowed, providing that the source and reference are clearly stated. Longer quotations (of more than two paragraphs) are not permitted without prior written permission by Green Strategy. For any questions, please contact Green Strategy.